Aggregation without the aggravation?
Nononina Inc has formally launched Alltop - an Aggregation website that gathers and groups together “All Top Stories” for forty of the top most topics on the Web. The Company, Nononina, also owns Truemors and is owned by Will Mayall, Kathryn Henkens and Guy Kawasaki.
Guy Kawasaki mentioned the debut of Alltop in his blog:
Today we are opening Alltop, a news aggregation site that provides “all the top” stories for forty of the most popular topics on the Web. The headlines and first paragraph of the five most recent stories from forty to eighty sources for each topic are displayed. Alltop stories are refreshed approximately every ten minutes.[Source]
Alltop is a an aggregator no doubt about it. But it is goal is quite simple and I might say ingenious, As Kawasaki said in his blog Alltop aims to satisfy the needs of ninety-nine percent (99%) of Internet users who do not use an RSS Reader or who will create a custom page. I like the phrase Kawasaki used and which was:
Think of it as “aggregation without the aggravation.” [Source]
I can actually see it working because it presents RSS empowered data and post in a friendly and non-intimidating form. No fuss and no need to under all the technical things that go with RSS feeds. Eliminating the information overload. Success of this enterprise depends on a couple of things:
1) Quality, timeliness and relevance of the posts and articles showcased by Alltop should be consistent. No room for slacking about.
2) Degree and breadth of RSS acceptance. The more RSS becomes more common or accepted the least likely Alltop will be needed.
But, Then again who can tell even if RSS becomes more accepted there maybe still a need to use Alltop.
Let us see.
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POSTED IN: RSS, aggregators
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