More on Q Ads for RSS
Everybody who has used Adsense will know this is a script which will return an ad that should be relevant for the content it’s in. The problem with the script is that this won’t work in (all) feedreaders. Qumana does this different and uses images for RSS ads. They also use these ad-images in normal blogposts and even in e-mail. This way it only uses straight HTML tags and can be showed anywhere. So Q Ads isn’t just a site ad, a post ad, a feed ad, or an e-mail ad … it’s all of them.
For hard data they’re cranking 10 million impressions a month and increasing that constantly. With the Lycos and Blogware deals it sems they are even targeting for 100 million impressions. Clicks are on industry average, that’s about 0.2% and better. The click rate can be pretty variable depending on how well the person has matched the ad to their content…
Tags: ads, qumana, RSSRelated Stories
POSTED IN: Feedvertising
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