Pheedo feed report
Pheedo, “the RSS advertising and analytics experts”, released its second in a series of “Pheed Read” reports, providing RSS publishers, advertisers and users insight into RSS usage patterns. The complete “Pheed Read #2” report is available on Pheedo’s blog but I’ve posted a summary below:
- Standalone RSS ads are far more successful than inline ads.
- Placing RSS ads in every other post yields the highest percentage of click throughs.
- RSS content and advertisement CTR varies significantly based on the day of the week (Tuesday, Monday and Saturday have emerged as the days with the highest CTR while Thursday and Friday show the lowest percentage).
- Mid-week readership of RSS feeds highest (peaks on Tuesday and Wednesday).
- RSS ads are outperforming similar Web ads (an average CTR of 7.99%!).
- Bloglines leads RSS readers in market share.
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POSTED IN: Feedvertising, Numbers and stats
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