Survey says more Journalists use RSS
More journalists are now using RSS feeds, blogs and social media as a way to get on top of the news. According to a survey taken by Bulldog Reporter and TEK Group, Sixteen percent of the journalists in the survey said that they subscribed to five or more RSS feeds while thirty-one percent subscribed to one RSS feed.You can download the study here.
The study called the 2007 Journalist Survey on Media Relations Practices was conducted between October Four to Ten, 2007.
More information about survey from the Executive Summary:
About the methodology or how it wad done.
A broad survey of working journalists across all media was conducted using SurveyMonkey as the data collector, generated valid responses from 2046 journalists, of which approximately 47%
were editors or editorial staff and 35% were reporters or writers. The objective was to establish
benchmarks for journalists who use the Internet to research, follow and report news and features material.
The executive report says that:
1. Respondents reported that the single greatest change in journalism practices due to new
Internet technology is that they can now research corporate and other news online 24 hours a
day as well as access media contact phone numbers and email addresses.2. Nearly half of all journalists report visiting a corporate website or online newsroom at least
once a week, and more than 85% report visiting a corporate website or online newsroom at least once a month. Ironically, despite this new capability, a majority of journalists complain that when they visit organizations’ websites, it’s often difficult to find the organizations’ media
representatives and contact information.3. Journalists also report a significant usage of blogs, social media and RSS feeds to stay on top
of the news. While almost a third of journalists have not yet turned to blogs as a resource, more
than a quarter report regularly reading five or more blogs to keep up with the subject matter they cover. Nearly 70% say they follow at least one blog regularly. More than 28% of journalists say they visit a social media site at least once a week as part of their reporting, while more than 44% say they visit a social media site at least once a month. Nearly 16% of journalists report that they receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week, and about 37% receive at least one regular RSS feed.4. While more than half (51.5%) of journalists report that they never seek audio or video material from corporate websites, nearly 20% say they seek such material at least once a month. Among journalists working in national television, that number jumps to 25% (with fully two-thirds seeking such material at least once every three months), and among journalists working in national radio some 30% seek audio or video from corporate websites at least once a month.
5. While a large majority (76.9%) of journalists report that they use their local newspapers to
follow the news (followed by The New York Times at nearly 63%), some 64% of journalists report that they use either Google or Yahoo! online news services to follow the news.
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[from webleon] Survey says more Journalists use RSS | 美味小众
Oct 31, 2007 at 2:38 pm
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